2019
Client: Paragon Department Store
— Project Management
Key Visual, Spatial, and Experiential Design and Production
Paragon Gift Store
Image courtesy of Farmgroup
Paragon Gift Store, or PGS, is a new year campaign to create a unique key visual and pop-up space under the core strategy of focusing on ‘younger generation’ customers. The design was developed from the initial idea of a present, or a card, delivered during the festive season, which recalled the postal services.
Not only did Farmgroup create a visual experience through key visual and communication materials, with different elements taken from the postal services, such as tracking receipts, we also executed a pop-up space under the concept of a delivery factory, with mailboxes, wrapping stations, a conveyor belt, etc.
Responsibilities.
Co-developed creative solution through conducting market research and brainstorming session
Executed holistic experience-based space and multiple communication materials– online and offline, drove increased client exposure, sales revenue, and 40% internal profit evaluation
